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Action Global Communications returns to Saudi Arabia

Action Global Communications has relaunched its operations in Saudi Arabia, with Barry King leading its office in Riyadh.

Barry King, General Manager of Action Global Communications

Action Global Communications has officially relaunched in Saudi Arabia.

The agency said the move further solidifies Action’s presence in the Middle East, complementing its existing offices in the UAE and Qatar which, respectively, celebrate 30 and 20-year operational milestones this year.

Based in Riyadh, Action Global Communications Saudi Arabia offers integrated communications services. The expansion and re-entry into Saudi Arabia follows numerous high-profile projects in the Kingdom led by the company’s regional team.

“Our regional teams have d


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.