Patrick Lahoud, Managing Director, Accelerate ME Online.
HOW IS THE AGENCY MODEL CHANGING, AND WHY?
Clients’ needs and expectations, just like consumers’, are changing. So in order to meet those expectations, we have no choice but to evolve and change in order to stay relevant.
Nowadays, we are leaning more towards delivering integrated and complex strategies to our clients that include earned and paid campaigns, influencer marketing, personalised content, offline activities, events and more.
Not to forget the new direction of continuously measuring and analysing data and results in real-time. We are deploying
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