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Abu Dhabi combines fashion and sport with PUMA, Man City partnership

Credits: DCT
Experience Abu Dhabi has collaborated with Manchester City Football Club and sportswear brand PUMA to launch limited-edition t-shirts.
The new line of t-shirts is the latest activation stemming from Experience Abu Dhabi’s partnership with Manchester City. The launch also celebrated the opening of City Challenge, an interactive football-themed experience in Yas Mall.

Created by Emirati artist Thikra Alsuwaidi, the design brings together football, cultural and fashion to showcase Abu Dhabi’s heritage. Alsuwaidi is a part of DCT Abu Dhabi’s Strategic Marketing & Communications department.
The design o


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