Abu Dhabi is cracking down on unlicensed social media influencers and collaborations.
The Abu Dhabi Department of Economic Development (ADDED) said influencers and “those engaged in advertising and providing advertising services without a licence will be penalised”.
This means businesses working with influencers must also secure a permit from ADDED for any advertising or promotional marketing.
The penalties range from AED 3,000 to AED 10,000 and may even lead to the closure of the company.
Licences can be obtained through the Tamm platform – the fee for individuals is AED1,250 and for companies it is AED5,000.
The rules also apply to government companies involved in advertising ser
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