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A view from Dave Trott: We don’t need strategists, we need planners

Dave Trott is the author of Creative Blindness and How to Cure It, Creative Mischief, Predatory Thinking and One Plus One Equals Three.

In 1941, Japan made a huge mistake by attacking Pearl Harbor.

But what’s more interesting is why they made such a big mistake.

They made that massive mistake because they thought it was a strategy.

But it wasn’t a strategy, it was tactics.

Not understanding the difference between strategy and tactics is what makes decisions ineffective and pointless.

Put simply, strategy is the WHAT, tactics is the HOW.

Strategy is the endpoint, tactics is how to get there.

So, calling the attack on Pearl Harbor a strategy meant Japan saw that as a final outcome.

Of course, it wasn’t the final outcome, it was just the start.

But they gave no thought to what would happen next


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