‘‘Cannes Lions emphasised the
enduring power of brand”
(Photo by Tim P. Whitby/Getty Images for Cannes Lions)
Khaled Al Shehhi
Executive Director of Marketing and Communication Sector, UAE Government
Media Office
Cannes Lions 2023 marked its 70th anniversary on the French Riviera with an impressive showcase of creativity in the advertising industry.
Despite initial concerns over the pandemic’s impact, the festival witnessed a 6 per cent increase in awards entries compared to the previous year, reaffirming the industry’s unwavering enthusiasm.
The MENA region took centre stage with a substantial
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