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KeenePR rebrands to KPR, expands into KSA with new appointment

"I decided to drop the Keene as a way of showing my team that this agency is all about them – they are the heart and soul of the company," says Ellie Keene, Founder & CEO of KPR

Dubai-based communications agency KeenePR has rebranded with a new logo, branding colours and a new name, KPR. The agency has introduced a sleeker logo, updated colour palette, and a new approach that reflects its regional growth – including its expansion into Saudi Arabia and the appointment of a new director.

Ellie Keene, Founder & CEO of KPR comments, “When I launched KeenePR in 2019, it was just myself, a laptop and a few smaller clients – it paid the bills and I was happy with that. As word got out, I started to get more client interest, hired one team member and took on more work.

Fast forward six years and we now have a team of 7 in Dubai and 1 in Saudi – and over 24 clients on our roster. It occurred t


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.