Natalie Cooke, Chief Client Partner, M+C Saatchi.Emirati Women’s Day isn’t just a date in the calendar – it’s a cultural moment that asks us to pause, reflect, and celebrate the women whose leadership continues to shape the UAE.
For me, as a woman in leadership in this region, it’s also a moment of truth: a chance to acknowledge the realities of the boardrooms we sit in, the expectations we navigate, and the quiet revolutions that Emirati women are leading every single day.
Breaking expectations in real time
One of the things that continues to strike me is how often people underestimate Emirati women – sometimes subtly, sometimes blatantly. I’ve sat in meetings where the assumption was that they would play a supporting r
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
