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Emirati Women’s Day: Bkry x BloomingBox x EDSA recognise Women of Determination

Bkry, BloomingBox and EDSA celebrate Emirati Women’s Day with inclusive workshops honouring Emirati women and raising awareness for Down Syndrome.

Bkry, BloomingBox and EDSA celebrate Emirati Women’s Day with campaign honouring Emirati women and raising awareness for Down Syndrome.

This Emirati Women’s Day, bkry, BloomingBox, and the Emirates Down Syndrome Association (EDSA) are laying the foundation for a lasting collaboration rooted in empowerment, inclusion, and community. To kick off this ongoing partnership is a special afternoon of creativity and connection on August 28th, where a number of inspiring Emirati women will be paired with EDSA members for two interactive workshops: a baking session and a flower arrangement experience led by the leaders of bkry and BloomingBox.

A celebration of Emirati women and the power of community, this partnership values and honours the contributions of Emirati women in a way that is both heartfelt and impactful. United by a shared


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.