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Will AI agents become the go-to for content creation, customer interactions?

For this month's Industry Forum, we asked experts if the industry would increasingly adopt AI for traditionally human-driven tasks.

AI has become a staple in every marketing and communications conversation, streamlining tasks and enhancing efficiency. From content creation to customer interactions, AI capabilities continue to expand.
However, alongside its benefits come concerns — privacy risks, content copyright issues, and instances of AI missteps have sparked debate.
With both the opportunities and challenges in mind, we asked a range of industry experts if we will see a greater move towards AI agents for tasks such as content creation and customer interactions?

Kartik Aiyar
Head of Creative, Tuesday Communications
The answer is layered. On one hand, the appeal of AI agents is undeniable. They excel at tasks requiring


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