With the 2022 D&AD pencils awarded & announced, teams & agencies well into their celebrations (maybe even a few disappointments) it’s a great time to reflect on what made this year’s awards so outstanding and what we’ve learned to keep us hungry to move forward.
There were 4 incredible pieces of work that truly stood out for me – and no, they were not all yellow pencil winners. Working backwards here are my favourite entries, the insights into what made them so brilliant and why they were awarded a D&AD 2022 pencil – or 12!
Title: Liquid Billboard
Client: Adidas
Agency: Havas Middle East
The Liquid Billboard is an incredible idea, perfect for the Middle Eastern market.
Confron
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