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A closer look at how we watch

Warner Bros. Discovery’s Francesco Perta gives insights into this year's viewing trends

This year, we’ve witnessed several noteworthy trends that reflect the evolving preferences and behaviours of consumers worldwide, especially within the streaming sector.

These trends, from personalised content experiences to the surge in original programming and live streaming events, highlight the dynamic nature of the industry and the importance of staying agile and responsive to audience needs.
Navigating the trendscape
We place considerable importance on thorough market research to understand the rich diversity of this region, encompassing traditional values alongside modern trends.

This deep understanding enables us to craft content that not only entertains but also resonates wi


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