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posted on Apr. 08, 2025 at 9:20 amApr 8, 2025

LIGHTBLUE appoints Adel Noueihed as Managing Director

posted on Apr. 08, 2025 at 9:20 amApr 8, 2025

With more than 15 years of leadership experience across the MENA region, Noueihed brings a wealth of strategic and commercial expertise to the role.

Adel Noueihed, Managing Director, LIGHTBLUE

Adel Noueihed, Managing Director, LIGHTBLUE

Creative experience agency LIGHTBLUE has appointed Adel Noueihed as Managing Director. In his new role, Noueihed will lead the agency’s operations across Dubai and Riyadh, working in close partnership with Co-Founder David Balfour and Partner Craig Borthwick.

Together with the wider leadership team, he will focus on driving strategic growth, strengthening client relationships, and pushing the boundaries of creative innovation across the region.

Commenting on the appointment, David Balfour, Co-Founder of LIGHTBLUE, said, “Adel joins LIGHTBLUE at a time of incredible momentum and opportunity. His unmatched knowledge of the region, combined with his entrepreneurial mindset and passion for

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Tags:Adel Noueihed appointments client relationships Craig Borthwick creative creative innovation David Balfour Expansion experience IFZA Imagination LightBlue Managing Director scale strategic growth

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.