Image sourced from the UFC press centre.Mixed martial arts organisation UFC has announced a multiyear partnership with Meta to leverage its technologies to deliver unprecedented engagement with hundreds of millions of UFC fans around the world.
As UFC’s first Official Fan Technology Partner, Meta will collaborate with UFC to use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content.
In addition, the company will become the Official AI Glasses Partner of UFC and will work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.
On April 11 top brand and ag
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