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The platform updates you need to know from March

Campaign Middle East rounds up the latest updates on social media, and content and streaming platforms for this month. Here are the key highlights:

The platform updates you need to know from March

Campaign Middle East rounds up the latest updates on social media, content and streaming platform for this month. Here are the key highlights:

X:
X highlights Grok 3, an advanced AI built to support marketers’ insights. With access to real-time data from X, Grok keeps marketers in the loop on the latest trends, audience reactions, and competitor moves.
It handles hefty datasets such as campaign plans, customer feedback, and social media conversations. It also digs into uploaded files such as ads or reports and breaks down what’s working. Additionally, it can generate campaign visuals at the click of a button.

Snapchat:
Snapchat announces the new unified monetisation programme, suppo


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.