Pickl has launched its first regional Ramadan campaign, Pickl Giving, showcasing its commitment to local communities across the UAE, Bahrain, Qatar, and Egypt. The month-long initiative is designed to foster engagement by inviting customers to share ideas on how the brand can give back, integrating public participation into its Ramadan activations.
“This was our first measured campaign across the region. Now that we have expanded into new markets across the Middle East, we’ve been given the opportunity to think across borders,” said Steve Flawith, Founder and CEO of Yolk Brands, the hospitality group behind Pickl. “The objective was simple: to showcase that we are a homegrown
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