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posted on Mar. 19, 2025 at 1:00 pmMar 19, 2025

How can advertisers win over crypto investors in the Middle East?

posted on Mar. 19, 2025 at 1:00 pmMar 19, 2025

Epsilon's Rajesh Verma shares that the crypto market in the Middle East is ripe with opportunity, but explains why capitalising on this potential requires more than just increased ad spend.

Rajesh Verma, General Manager, Middle East, Epsilon on retail media

Rajesh Verma, General Manager, Middle East, Epsilon

The Middle East is emerging as a major force in the global cryptocurrency market with a 166 per cent increase in daily active traders across the region in 2024 according to Bitget.

This growth presents a huge opportunity, but simply funnelling more money into existing campaigns won’t guarantee success. Many ad dollars end up chasing impressions rather than real engagement. Reaching these highly discerning investors requires a deeper understanding of their behaviours, preferences, and risk appetite.

Success lies in smart data use, not just bigger budgets. As the crypto landscape in the Middle East evolves, so too must advertising strategies. Today’s crypto investors in the region are so

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Tags:Advertising Brand cross-channel communication crypto cryptocurrency Epsilon first-party data localisation Marketers marketing Rajesh Verma traders trading

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.