Pradeep Kumar, Director of PR at Watermelon Communications in DubaiPublic Relations has always been about perception. The core objective of any PR campaign is to continuously shape and sustain a positive public image for clients. While behavioural change, brand building, and storytelling are central to PR, the essence of reputation management lies in what others say about you and how you are perceived.
In the past, achieving this meant ensuring visibility in the media. The outreach platforms have changed over the years. First, it was about being part of the community discourse. Then, it was appearing in newspapers, followed by radio, television, and finally, social media. The goal was always the same: to be seen positively and maintain an appealing public
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