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Hyundai unveils inspiring ‘Disconnect to Reconnect’ Ramadan campaign

The campaign aims to position Hyundai as an innovative, sustainable, and humane brand, and inspire people to feel connected during the holy month.

Hyundai campaignDisconnect to Reconnect by Hyundai.

In celebration of the holy month, Hyundai has launched its Disconnect to Reconnect campaign, inspiring people to cherish the little moments and ignite their spark — literally and figuratively —  with the IONIQ 5 at the forefront.

The campaign aims to position Hyundai as an innovative, sustainable, and humane brand, leading the future of mobility and electrification, as well as inspiring people to feel connected and strengthen their relationships through providing human-centric experiences.

The campaign was brought to life with an exclusive Suhoor Club evening in collaboration with the renowned Chef Halawa, hosting prominent tastemakers in the region to establish a deeper connection with


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.