Disconnect to Reconnect by Hyundai.In celebration of the holy month, Hyundai has launched its Disconnect to Reconnect campaign, inspiring people to cherish the little moments and ignite their spark — literally and figuratively — with the IONIQ 5 at the forefront.
The campaign aims to position Hyundai as an innovative, sustainable, and humane brand, leading the future of mobility and electrification, as well as inspiring people to feel connected and strengthen their relationships through providing human-centric experiences.
The campaign was brought to life with an exclusive Suhoor Club evening in collaboration with the renowned Chef Halawa, hosting prominent tastemakers in the region to establish a deeper connection with the brand, placing the vehicle at the core of their aspirational lifestyle.
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Designed to blend tradition with innovation, sustainability, and meaningful connections, the Suhoor Club invited guests to savor the moment, with a unique “no phones” rule to remain fully present throughout the tailored experience. Most notably, the experience was powered by the award-winning electric vehicle, the IONIQ 5.
The award-winning IONIQ 5 offers a new mobility experience, where anything is possible. The EV’s Vehicle-To-Load (V2L) function can charge high-power electric equipment using a converter. The outside port provides power even when the vehicle is turned off.
Credits
Innocean Worldwide MEA
BTL Manager: Omar Tayem
Digital Manager: Ayman Al Mamoun
Senior Account Manager: Youssef Serry
Account Director: Baha Khasawneh
Creative Director: Abdo Borgi
Art Director: Ehab Salman
Hyundai MEA Marketing & Communication Team
Team Leader: Jae Sun Yoo
Senior Marketing Manager: Firas Rehimi
Production company: Pico MEA
Project Director: Sujin Lee
Project manager: Sara Bakhtiar
Production manager: Ahmed Khazaal
Operation manager: Katriz Cruiz
