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Shantelle Nagarajan
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BackLite Media unveils latest addition to Landmark Series: The Oryx

Shantelle Nagarajan
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BackLite Media has unveiled The Oryx, a digital out-of-home advertising platform situated on Sheikh Zayed Road, Dubai.

BackLite The OryxThe Oryx on Sheikh Zayed Road.

BackLite Media has unveiled its newest digital out-of-home (DOOH) offering, The Oryx, in an effort to redefine Dubai’s outdoor advertising landscape.

As part of the OOH media company’s Landmark Series, The Oryx is strategically positioned ahead of the renowned Triple Crown on Sheikh Zayed Road, aimimg to offer brands unparalleled visibility, prestige, and maximum impact. The latest addition to The Series aims to combine architectural elegance with cutting-edge technology.

BackLite Media claims the new DOOH platform was designed to combine architectural elegance with cutting-edge technology.

“The launch of The Oryx marks another milestone in our commitment to transforming outdoor advertising


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Tags:BackLite MediaJames Bicknelloutdoor advertisingThe OryxViola Outdoor
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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