Here we are again, International Women’s Day — our annual check in on the needle to see if it’s moved. The marketing and PR industry loves to talk about equality, but when it comes to real progress, the numbers still don’t add up. They probably never will.
Women dominate the workforce yet remain underrepresented in leadership roles, held back by rigid structures, outdated biases, and slow-moving corporate cultures. Major networks are repeat offenders. Layers of bureaucracy, outdated ways of working, and rigid return-to-office mandates – like WPP’s global four-day rule – make it harder for women to balance ambition with life outside the office. Promotions still favour presentee-ism
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