Roxane Magbanua, General Manager – Marketing,
Al-Futtaim Automotive writes on the importance of the human touch for bands during Ramadan. The Holy Month of Ramadan, traditionally a time of spiritual reflection and community, is a pivotal moment for automotive brands to reimagine their relationship with consumers. There has been a profound shift in how we connect with customers during one of the most special times of the year.
Conventional wisdom about Ramadan being a time of slowing down tells only half the story. Our data reveals that people actually drive more during this month than any other time of the year. Vehicles transform into personal sanctuaries, especially for younger generations seeking moments of solitude and reflection
between family gatherings.
This duality of Ramadan, the balance between communal celebration
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