Outdoor season is officially here, and with it comes the search for the perfect outdoor furnishings. Gardens, balconies, patios, terraces, and campout spots are all waiting to be transformed into inviting spaces. Al-Futtaim IKEA decided to take a fresh approach to inspiring customers – by bringing its outdoor collection to a place where people already spend much of their time: their computer desktops.
Through its digital campaign ‘Iconic Outdoors,’ Al-Futtaim IKEA transformed its entire outdoor collection into downloadable desktop icons, available on its website. Instead of traditional product showcases, the campaign turned IKEA furniture into playful, interactive design elements, allowing use
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