Karan Ahuja, co-founder and CEO of AiVANTA.Mumbai-based martech provider in AI-powered, personalised video solutions, AiVANTA, has announced its expansion into Dubai in an effort to transform customer engagement through innovative technology in the UAE.
The enterprise-grade AI video platform claims the move aligns with the UAE’s focus on digital transformation and strengthens AiVANTA’s presence in a region recognised for its innovation-driven economy and diverse business landscape.
Karan Ahuja, co-founder and CEO of AiVANTA, said the Dubai expansion represents a critical step in the company’s growth. “This expansion allows us to collaborate with companies in a dynamic market and demonstrate how AI-powered videos can transform customer engagement,” he said.
Founded in 2023 by Ahuja, Rupak Shah, Rajesh Grover, and Rajat Tyagi, AiVANTA is an AI-powered video platform designed to enhance customer engagement and drive conversions.
By delivering hyper-personalised video experiences that combine deep personalisation with localisation, AiVANTA seamlessly integrates with CRMs, marketing automation, and CPaaS tools. Through this technology. AiVANTA hopes to enable enterprises in the UAE to scale customer communication effortlessly, optimising engagement and maximising impact across the entire customer lifecycle.
“Since we are building in India but building for the world, Dubai was our natural extension from India. Plus, its multi-ethnicity allows us to expand our multilingual offerings that we built in India,” Ahuja said.
With its ability to create multilingual and culturally relevant content, AiVANTA claims to be able to meet the unique needs of the UAE market. The service aims to enhance customer trust and deepen engagement across various industries such as banking, insurance, healthcare, and telecoms.
The expansion builds on AiVANTA’s strong foundation, supported by an impressive roster of clients including ICICI Bank, Bajaj Allianz, Canara-HSBC, Tata Mutual Funds, Ajax Engineering, and Aster Healthcare.
