ArabyAds has expanded its exclusive partnership with LG Ad Solutions by joining forces with TVekstra in Turkey.
This milestone hopes to mark a significant step in redefining Connected TV (CTV) advertising in one of the most dynamic and digitally evolving markets, strengthening Turkey’s position as a bridge between Europe and the Middle East.
“Turkey’s thriving digital ecosystem presents a significant opportunity for brands to bridge Europe and MENA with cutting-edge Connected TV solutions,” said Mahmoud Fathy, CEO and Co-Founder of ArabyAds. “Our partnership with TVekstra and LG Ad Solutions ensures that advertisers can tap into a robust and scalable CTV infrastructure, combining strategic, data-led insights with a seamless advertising experience.”
Through this expanded collaboration, Turkish advertisers will gain exclusive access to TVekstra’s premium LG CTV inventory, backed by ArabyAds’ data-driven marketing technology and transparent measurement solutions.
“This collaboration provides advertisers with an unparalleled opportunity to reach highly engaged audiences through LG’s premium Smart TV ecosystem,” said Merve Eraslanoğlu, CEO and Co-Founder of TVekstra. “By leveraging our deep understanding of the Turkish media landscape, we aim to deliver innovative, performance-driven CTV solutions that generate measurable impact for brands.”
TVekstra claims its extensive local expertise and deep market penetration combined with LG Ad Solutions’ CTV technology, enables brands to connect with consumers on the big screen with unmatched precision and scale.
The offering includes both direct and programmatic buying models, allowing advertisers to leverage programmatic guaranteed deals to optimise campaign performance.
“The success we’ve achieved in MENA has proven the power of our CTV solutions, and with TVekstra’s expertise, we are confident in delivering exceptional advertising experiences for Turkish brands. Together, we are unlocking new growth opportunities in a vibrant and rapidly growing market,” said Ed Wale, VP, International of LG Ad Solutions.
As Turkey continues to establish itself as a key player in the regional tech and advertising ecosystem, the partnership between ArabyAds, LG Ad Solutions, and TVekstra aims to drive innovation in the CTV space. By offering exclusive inventory access, precision targeting, and transparent measurement, this collaboration is poised to set new benchmarks for the future of CTV advertising in Turkey.
