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posted on Feb. 20, 2025 at 12:40 pmFeb 20, 2025

The real ChatGPT crisis: less about the ‘doing’, more about the ‘thinking’

posted on Feb. 20, 2025 at 12:40 pmFeb 20, 2025

Amel Osman explains why instead of wasting time on AI restrictions, companies must train their teams to think critically about content strategy, audience engagement, and cultural and contextual alignment.

By Amel Osman, Communications and Reputation Advisor on financial literacy

By Amel Osman, Communications and Reputation Advisor

Let’s talk about the AI paranoia running rampant in boardrooms right now. The latest corporate trend? Restricting ChatGPT. Locking it down. Handing out stern warnings about its use. Apparently, the best way to deal with technological advancement is to clamp down on it entirely. If that sounds like an overreaction, that’s because it is.

ChatGPT is not the villain here. The real problem? Leaders and teams who don’t know how to think about AI, only how to fear it.

In an industry where teams are constantly drowning in deadlines, the real crisis isn’t AI – it’s the lack of time to think. ChatGPT isn’t replacing creativity; it’s giving teams back the space to focus on strategy, contex

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Tags:AI Amel Osman Artificial Intelligence audience engagement ChatGPT collaborator communications content strategy contextual alignment cultural alignment cultural awareness market context national alignment regulatory boundaries reputation advisor shortcut stakeholder relevance technological advancements

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.