The Richmind billboard campaign on Sheikh Zayed Road. Richmind, a curated premium developer, has made a striking entrance into the UAE market with two billboards on Sheikh Zayed Road and Hessa Street.
The billboard campaign went live on 19 February, in a strategic effort to add to the anticipation surrounding Richmind’s brand launch in the market this year.
Ditching the traditional real estate playbook, the developer has introduced a stunning concept, with the hero of the design being an original sketch by the world-renowned Zaha Hadid Architects.
Richmind decided to take the disruptive route, avoiding the glossy renders, skyline imagery and direct sales messaging that real-estate marketing in the region often opt for. Instead, to turn
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