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Campaign Middle East
العربية
DigitalFeaturedOpinion
Hiba Faisal
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AI influencers: the future or just a fad?

Hiba Faisal
posted on

"As AI technology becomes more readily accessible and affordable, we may see a democratisation of influencer marketing, enabling individuals and businesses of all sizes to harness the power of AI to amplify their brand presence," says Lewis Chappell, Head of Strategy, Incubeta MENA.

Lewis Chappell, Head of Strategy, Incubeta MENA

The arrival of ChatGPT in November 2022 saw businesses around the globe hurry to use the game-changing tool, enticed by the prospect of enhanced productivity and performance.

For marketers ahead of the curve, AI has since been more than just an efficiency tool. While many use AI to support content creation, the emergence of AI influencers in recent years has sparked considerable debate.

In today’s digital age, the dream of becoming a full-time influencer is an allure for Gen Zs amongst others. Having grown up watching their peers narrate Fortnite games, eating food in front of a microphone (a.k.a. Mukbang) and providing makeup tips on TikTok, success has never seemed more attainable.

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Tags:AI influencerAlaa KayalAlUlaChatGPTIncubeta MENALewis ChappellRoyal Commission AlUlaSaudi Arabia
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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