Boopin’s Regional Managing Director Razmik Kalaidjian on how the lessons from 2024—AI personalisation, social commerce, and agile innovation—will shape digital strategies for 2025, alongside how complacency will hinder progress.
What are the top lessons from 2024 that we’re taking into 2025?
This past year has been a whirlwind of transformation, driven by rapid technological advancements, shifting consumer behaviours, and the growing importance of personalisation. As we look ahead to 2025, these lessons will guide us in navigating the dynamic digital landscape with confidence and innovation.
AI personalisation is taking centre stage. Consumers increasingly expect hyper-tailored experien
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