Creative Featured Opinion Predictions

Shantelle Nagarajan

posted on Feb. 05, 2025 at 3:10 pm

Predictions 2025: The year ahead for leading meaningful change

Shantelle Nagarajan

posted on Feb. 05, 2025 at 3:10 pm

Publicis Groupe MENA’s Jennifer Fischer dissects what inspiration is, where it stems from, why we need it and how to find it to drive change.

Jennifer Fischer, Chief Innovation and Growth Officer, Publicis Groupe – MENA writes on finding inspiration to lead meaningful change.
“You inspire me.” That’s one of the most anxiety-inducing sentences I’ve heard in 2024.
How can anyone live up to being ‘inspiring’? What does that even mean?
It sounds to me like being ‘inspiring’ is stuff for Red Carpet Hollywood actresses and Nobel winning scientists. Not for people working on PowerPoint and Outlook.
Yet, as I look at the year ahead, inspiration is probably what we all need most.
In 2024, Gallup’s Global Workplace Report showed that 77 per cent of empl

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Tags:agency creative Inspiration Jennifer Fischer Leadership meaningful change Predictions 2025 Strategy

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.