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Campaign Middle East
العربية
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Hiba Faisal
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Harnessing the power of unified narratives in GCC event marketing

Hiba Faisal
posted on

"The GCC’s approach demonstrates that events are more than just gatherings—they are powerful, multi-layered experiences," says Tim Jacobs, CEO of KTS Global

Tim Jacobs, CEO of KTS Global on the GCC’s event marketing revolution and the power of unified narratives

Event marketing in the GCC has become a refined art of creating immersive, 360-degree experiences. With a strong, unified narrative at the heart of each event, the region is redefining how audiences connect with brands, culture, and innovation. From sports to business forums, every event becomes an opportunity to weave together storytelling, cutting-edge technology, and cultural significance into a seamless experience that captivates both participants and global audiences. The GCC’s approach demonstrates that events


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Tags:brand partnershipscentralised narrativeevent marketingEventsGCCKTS Globalmulti-layered experiencesSaudi Arabiasports eventsstorytellingTim Jacobs
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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