LinkedIn is restructuring its advertising network as part of a global effort following what appeared to be its biggest one-day loss on record.
The professional-centric social network announced that it will stop selling ads that appear outside of the users’ live feeds in what it calls its ‘Lead Accelerator’ business. Scrapping the tool will lead to a $50 million dip in revenue, it has been reported.
The platform will instead will instead channel more resources into its Sponsored Content business which grew 85 per cent.
Last week, nearly 45 per cent was wiped off LinkedIn’s Wall Street shares, after the platform announced its first-quarter revenues of 2016 would be about $820 mi
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