Saudi Arabia-based food delivery platform HungerStation has introduced ‘Social Feed’ – a new AI-powered feature that allows users to turn any food post on social media into an orderable dish. Developed in partnership with VML Dubai, Social Feed taps into changing consumer behaviours, particularly the influence of social media on food choices.
The initiative builds on HungerStation’s ongoing efforts to rethink how users engage with food delivery. Previously, the platform explored subconscious decision-making in a campaign with Wunderman Thompson, using eye-scanning technology and AI to help customers navigate choice overload when ordering food. This time, HungerStation focuses on a different behavioural insight: social media is shaping what people crave, yet
