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Anup Oommen
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UAE Young Lions 2025: Registrations open for Digital and Media categories

Anup Oommen
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UAE Young Lions 2025 launches a new Media category, sponsored by UM UAE, "to bring bold, strategic creativity to the global stage" – thinking beyond algorithms, and transforming challenges into masterpieces.

Motivate Media Group and Motivate Val Morgan, the official UAE representatives of the Cannes Lions International Festival of Creativity, have launched the UAE Young Lions Competition 2025.

This year’s competition introduces a new Media category, sponsored by UM UAE, demonstrating  Motivate Media Group’s and Motivate Val Morgan’s commitment to nurturing diverse creative talent and further elevating UAE’s position on the global creative stage.

This expansion comes at a time when the country has achieved its highest-ever ranking – placing among the top 8 countries globally in the Cannes Lions Festival of Creativity rankings.

Commenting on UM’s sponsorship of the first-ever UAE


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Tags:advertising agenciesand client-side creative teamsand networking events.awardsawards ceremoniesCannes LionsCannes Lions International Festival of Creativitycategoriesclient-side creative teamsCompetitioncreativecreative communications agenciesdeadlinesdigitaldigital agenciesFestivalIan FairservicejudgesmediaMotivate Media GroupMotivate Val Morgannetworking eventsregistrationsSubmissionsSusana FitzpatrickSusana Tsui FitzpatrickUAE Young LionsUAE Young Lions Competition 2025
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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