Qatar Airways has introduced Sama, its first AI-powered digital human cabin crew, to act as one of its brand ambassadors. Sama, who debuted on Instagram under the handle @SamaOnTheMove, offers a mix of travel content, cultural highlights, and behind-the-scenes insights glimpses into the life of a cabin crew member.
Sama’s recent posts highlight her global adventures, from enjoying high tea in London to exploring the Hamad International Airport. Her collaborations with real-world figures further blur the line between AI and reality.
In one post, Sama is seen posing with tennis champion Novak Djokovic, captioned, “With the tennis legend himself @djokernole 🎾. Good luck in Australi
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
