“For C-suite executives, one misstep or careless comment can quickly go viral, risking significant reputational damage,” writes Vadia Rai, Senior Director, FTI Consulting Strategic Communications.
In today’s digital age, communication is more powerful and immediate than ever before.
For top executives and decision-makers, how they communicate with the public can make or break their company’s reputation, affect stock market performance, and shape public perception. For instance, Elon Musk’s tweets about taking Tesla private caused stock surges, while Mark Zuckerberg’s public statements on Facebook’s future ha
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