A new digital search guide to Dubai called insydo has launched an inaugural advertising campaign that puts its marketing manager’s job on the line.
‘Save Steve’s Job’ is insydo’s first media campaign, with marketing manager Steven Worobec having pumped half his budget into billboards and a website (of himself) and the other half into his team. The idea is to generate traffic to the search guide, which curates the top places, activities and go-to services in the city.
The month-long campaign kicked off on January 15, with Worobec drumming up any support he can get by popping up in key locations, speaking on radio, and sharing his story via insydo’s Facebook page.
“His goal i
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