The journey to true Programmatic DOOH is well underway, but how far down the road we are remains uncertain, says BackLite Media’s James Harrison
A question that has been buzzing around in my mind for the past few years. Culminating in a panel at The Campaign Middle East OOH Breakfast Briefing:where I had the opportunity to interview four of the leading minds in the world of Programmatic Digital Out of Home (PrDOOH).
In my mind, the journey to true Programmatic DOOH is well underway, but how far down the road we are remains uncertain. Will we ever reach a point where the promise of seamless, fully integrated pro
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