fbpx
Campaign Middle East
العربية
AdvertisingFeaturedMediaNews
Shantelle Nagarajan
posted on

OSN Group, Synamedia to launch targeted advertising on OSNtv

Shantelle Nagarajan
posted on

OSNtv introduces advanced CTV advertising in MENA, powered by Synamedia Iris, in an effort to transform linear broadcast advertising.

OSNtv to include addressable advertising powered by Synamedia Iris.
OSN Group has announced a proposition to add targeted advertising to its broadcast TV services in partnership with Synamedia, a UK-based video software provider.
Powered by Synamedia’s addressable advertising platform, Synamedia Iris, the new offering enables advertisers to leverage OSNtv’s platform to deliver targeted advertising across its linear broadcast channels.
“We’re thrilled to launch this transformative advertising solution, which allows us to deliver unparalleled value to advertisers and audiences alike,” said Hamid Davari, Director


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:direct-to-homeGuy SouthamHamid DavariMagnite SpringServeOSN GroupOSNtvSynamediaSynamedia IrisTargeted Advertising
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

You Might Also Like