In a bold move, Lexus flipped its iconic ‘L’ logo to celebrate Eid Al Etihad, formerly known as UAE National Day.
Part of its core identity and often considered untouchable, the Lexus logo was flipped upside down, transforming its iconic ‘L’ shape into a ‘7’.
The number seven is symbolic of the UAE’s seven Emirates and represents the nation’s spirit of unity.
“Lexus has deep cultural significance and heritage in this country. This gesture was a natural expression of our appreciation for the UAE and a celebration of the legacy of Lexus within the nation,” shared Karim Hassanein, Senior Marketing Manager at Al-Futtaim Lexus.
The flipped logo roll-
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