Instagram has launched a regional campaign called Trendships. The campaign aims to celebrate a form of connection emerging through Direct Messages (DMs).
Recognising how the act of sharing relatable memes is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships. A combination of ‘friendships’ and ‘trends’, Trendships captures how Instagram users leverage playful or meaningful content to navigate cultural trends.
“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan, Head of Communications, Middle East & North Africa, M
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