A year of more. One more day, more troubles, more uncertainties, more challenges but there’s more. More resilience, more determination, and a whole lot more opportunities. It will be tough. Tough on the economy and on the Middle East and North Africa. On our industry and our clients. On our people and our work. But it’s a year for those who are tougher and bolder.
To predict our region’s 2016, one has to look at it through all the lenses that matter to the advertising industry and, to begin with, my first prediction is that many will read only the headlines.
ECONOMY: SLOWER AND BUMPIER
Let’s leave the financial analysis to the economists. As a communications profes- sional,
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