Tahaab Rais: The problem in creativity
I didn’t want this month’s article to be yet another article for you, as readers. I wanted it to be a self-introspective workshop you could engage in, as you sit and read this issue of Campaign Middle East. And it’s for everyone. Account management. Strategy. Creative. Everyone. Cool?
Let’s do it!
Let’s start with a provocation
We don’t create enough impactful work in the real world on our real briefs, because we don’t solve enough real problems. And I don’t mean the social causes we create ideas for. We don’t solve enough real problems because we don’t d
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