Squatwolf, a fitness and gym wear brand, marked the opening of its first store in Dubai Mall with an innovative activation that connected community engagement with a competitive edge. Situated on the mall’s second floor near Reel Cinema, Squatwolf’s flagship location launched with the “Beat Yesterday’s Squat Record” challenge, inviting influencers, athletes, and fans to push their limits with as many squats as possible in 60 seconds.
The top ten performers from the challenge were invited to join Squatwolf’s co-founders, Wajdan Gul and Anam Khalid, in officially opening the store. Speaking on the motivation behind the event, they said, “This squat challenge embodies what Sq
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