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Sports sponsorships: CFI’s game plan for regional impact

Campaign Middle East looks at how CFI is using sports sponsorships as a cornerstone of its brand strategy in the Middle East, backing high-profile events from UFC fights to regional football leagues.

CFI’s latest sports sponsorships include UFC 308, in partnership with DCT Abu Dhabi.

As brand sponsorships continue to evolve, companies are increasingly turning to sports as an effective way to gain visibility, foster loyalty, and create cultural connections. Sports offers a unique combination of immediacy, loyalty, and spectacle, making it an appealing choice for companies that aim to develop stronger relationships with local audiences.

For CFI Financial Group (CFI), an online trading broker in the MENA region with over 25 years of experience, the decision to sponsor UFC 308 in Abu Dhabi was both strategic and symb


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