The MediaVantage’s Manoj Khimji writes on how brands should go beyond billboards and step into experiential marketing to make an impact.
Some days, I look back at old photos of when I first arrived in Dubai in 2004, and I often see in the background a barely built JBR or a dormant plot of land where Downtown Dubai now sits with its plethora of high-rise towers.
Before-and-after pictures of Dubai and nearby cities have become staples in the growth narrative of the region, whether they are aerial shots of Dubai Marina, the day the Emirates Golf Club first opened, or comparisons of what Dubai Airport started out as versu
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