Sobha Realty’s Ashish Parakh writes on how the changing OOH landscape empowers brand advertising.
In today’s rapidly evolving marketing landscape, where multiple media coexist to meet diverse consumer needs, out-of-home (OOH) advertising has become an indispensable force.
Once considered static and outdated, it has now transformed into a dynamic, data-driven platform that integrates advanced technology to create meaningful connections and lasting impressions.
OOH’s evolution through innovation
Historically, billboards, transit ads and posters were overlooked in favour of newer media. However, digital screens, real-ti
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