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25 years of impact

From trolley branding to real-time AI advertising, W Group’s Habib Wehbi discusses Hypermedia’s decades-long journey.

Habib Wehbi, Chairman and Group CEO at W Group Holding (Hypermedia & DXTA Technology) reflects on the impact of the Group over the last 25 years.
As we celebrate Hypermedia’s 25th Anniversary, it’s the perfect moment to reflect on the journey that brought us here and the exciting path ahead. What started as an idea to brand trolleys in supermarkets has grown into the region’s leading force in digital-out-of-home (DOOH) media and advertising technology. Today, W Group Holding embraces a future-focused investment strategy, integrating smart technology and programmatic solutions to lead the next wave of digital transfor


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