Puma has launched a new campaign in partnership with BigTime Creative Shop to mark the 67th anniversary of the Saudi-based football club, Al Hilal Football Club.
The anniversary campaign was launched in tandem with a special edition kit, a collaboration between Puma and Al Hilal, that takes inspiration from the club’s vintage designs, and pays tribute to the club’s history and heritage.
A key element of the campaign is the strategic revival of the iconic “Oh Ya Hilali” chant, a melody that is familiar to Al Hilal fans. The chant has been reimagined as the central campaign theme, linking the brand’s storytelling efforts to the club’s legacy. By leveraging this emotional connecti
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