‘You Can With a RAM’ hero image.
RAM has launched a new campaign to showcase its 2025 line-up of trucks, narrated by ‘Rex Torque’, a deadpan persona designed to challenge perceptions in a market where performance and reliability reign supreme.
The intention was to launch the new line-up with a witty campaign that aims to take a fresh approach to how trucks are perceived in the region.
“When you’ve got a line-up this bold, it only makes sense to roll out a campaign that no one saw coming,” said Nihar Anand, Head of Marketing Communications for RAM at Stellantis Middle East.
Along with the campaign’s creat
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